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I want to put a ding in the universe.
Innovation distinguishes between a leader and a follower.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Design is not just what it looks like and feels like. Design is how it works.
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
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